Aprisaiden on 18 February 2013
The price drop should help a bit -- but what SONY also needed was to announce new games as well.
As for the price impact outside of Japan, well ~$199 promotions have been around on and off for a while but maybe retailers might be willing to sell the hardware at ~$189 or $179 (depending on how much the retail mark-up is and how much they make off memory card / software sales)
