"Oh Yay, Another Mario Game" Step Up to PlayStation 2/20

[MDMAlliance]

BasilZero said:

MDMAlliance said:

Well, I would suppose one thing to look at when you consider advertisements of the sort is who the target audience is for the ad?  Who will see it and pay attention to it?  The average consumer is NOT the answer.  Most of the average consumer will have heard about the PS4 announcement through others who aren't the average consumer.  

When you look at the advertisement, it would most likely be targeted towards gamers.  "Oh Yay, Another Mario Game" would seem like a legitimate excitement for the average consumer.  Those who delve themselves more into gaming see it as sarcastic.  Many of the "gamers" ARE loyal to certain brands, but not always exclusively.  So someone who tends to buy Nintendo systems is bound to come across it, and take offense.

I dont know - sounds a bit foolish and a waste of time and effort to get worked over about something like that, people who get offended over such a thing usually means their faith in what they hold on to is shaken and not as strong as they tend out to be ;p.

Anyways I buy Nintendo systems and am not offended at it at all :O

The issue here isn't if everyone takes offense, though.  It's the fact that it can easily be interpreted as an offensive statement that makes it a rather poor way to market, given the audience.