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BasilZero said:

Please explain to me why it would ward off potential buyers if the buyer's main intention is to buy a system for games or are you telling me that people here buy game systems based on the brand name...if so I lol...


Well, I would suppose one thing to look at when you consider advertisements of the sort is who the target audience is for the ad?  Who will see it and pay attention to it?  The average consumer is NOT the answer.  Most of the average consumer will have heard about the PS4 announcement through others who aren't the average consumer.  

When you look at the advertisement, it would most likely be targeted towards gamers.  "Oh Yay, Another Mario Game" would seem like a legitimate excitement for the average consumer.  Those who delve themselves more into gaming see it as sarcastic.  Many of the "gamers" ARE loyal to certain brands, but not always exclusively.  So someone who tends to buy Nintendo systems is bound to come across it, and take offense.