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Darth Tigris said:
And yes, I know many of you will justify with terms like 'brand loyalty', but just be honest and call it what it is.

Disappointing.

What do you mean by this? Or, what do you think people are hiding? "Brand loyalty" already seems like a bad thing to admit.

As for the votes already cast, consider them predictions. I don't think anything that has been said here has been all that unreasonable.