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Microsoft: Though I dislike it personally, Live was brilliant from a profit standpoint. Microsoft is committed to keeping Halo at the top of the food chain. A lot of what they did at the start of this generation with online and indie developers changed the industry for the better.

Nintendo: It's awesome for kids--and no, that's not a slight, it's the honest truth. Due to being video-games only, Nintendo also has a simpler, more direct vibe, where the people in charge interact with their customers. Reggie makes me crave BBQ ribs.