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Nsanity said:

 VG247, GameTrailers and Eurogamer, so dont call me a liar.

I don't know if thats true or not, Sorry if i offended you

I thought we were talking about TV ads, Movie theater ads, Posters.....etc?

Advertising on gaming websites/YouTube channels only helps new ip's, they don't help big franchises like God of War or Gears of War because the hardcore gamer will know about them without the ads.