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ebw on 14 February 2013
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Wlakiz said:
ebw said:

Apple has barely begun to invest in Apple TV -- they don't run any ads for it, and most people don't even know what it is -- but the brand is growing steadily on the back of iOS.  Apple TV is already outselling its direct competitors in the market, such as Roku, and Google TV has been a dismal failure.  Should Apple decide the time is finally right to make an aggressive push, it would be rather foolish to discount their presence.

So  I need to buy $600 iphone/ipad in order to make use of a $100 Apple TV?

Apple T.V is competing against smart t.vs which are built-in to all new t.v sets. Would anyone spend extra $700 on Ipad/iphone + apple t.v to _______ (please fill in the blank).

Guess what, everyone already has the iPad/iPhone, so they are spending an extra $100.  Think of the current Apple TV as an accessory like Kinect, selling to people who already have Xbox.

My point is that despite its current limitations it is already selling quite well (just not mindbogglingly well like the iPad).  When Apple TV drops those limitations and actually evolves into a major product, sales will ________ (please fill in the blank).