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I more often get the impression that people think the character is milked, not so much a particular series of Mario games. People are "tired of seeing his face" or whatever. I mean, he appears in at least three games every year, so yeah, Nintendo uses him a lot. But he's their mascot, and his games sell well. They're not going to stop using him just because people who don't play the games are tired of them coming out.

People yearn for the days when Mega Man got two or three games a year...