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Everyone played the original because everyone had it. That's the true root of Mario popularity. Back then, you played what you had, and if you beat it, you played it again. Non-awful games were kind of a rarity.

But the world itself being particularly special? No, I'm afraid not. I mean, it's not bad or anything, but other games have built more immersive and imaginative worlds, never mind novels. Mario is what it is, which is other elements added to an original game-play idea to flesh it out a bit.