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JWeinCom said:
What is this based on? Satisfaction with products? Customer experiences when they had to call customer service?

It's based on a survey by a research firm in the US. But like Baldrskies dug up, it's actually related to customer service...

So I'd need to update OP, sorry for the misinfo. I was looking for info online, but was finding it hard to get the facts. (Forrester charges a fee to read their articles)