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Cheebee said:

I honestly don't get why Ubi don't just put out a digital e-shop version. They wouldn't even have to do a marketing campaign, that could wait until September, to go all-out with all versions. Plus, no risk of unsold physical copies sitting in stores, and no risk of the WiiU version being drowned in tons of big games in September.

This really is the wisest idea.  F* the exclusive demo, give Wii U an early exclusive digital DL.  It also brings more attention to Nintendo's eshop, so maybe Nintendo can provide a bonus incentive to Ubi.  They should take advantage of this press b/c it will be long and forgotten in Sept.