ironmanDX said:
ECM said:
I have to agree--come talk to me when "active users" is defined as once a month and, even better, once a week, like, I dunno, people that watch cable TV, etc. Defining it as once ever 8-months is patently ridiculous and was clearly arrived at to grossly inflate the numbers.
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NiKKoM said: it's pretty normal to count 8 months as active.. Hotmail/Live mail set your account inactive after 8,5 months.. Google does it at 9 months.. Twitter has a 6 month policy.. Ea has 24 months.. 8 months is fine
Good enough for you? It's a common thing.
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Already addressed this - email is not the same.
Compare it to other PAID services like cable/internet/TiVo/Netflix/Amazon Prime/Hulu Plus - look at those and how they identify their active users.