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I figured out why they would use 8 months.
8 months from feb, catches everyone that has used live at just under 6 months of the last christmas, which would include users that had a 6 month, or used their 3 free accounts for a month and then bought a three month, etc etc.
Then 6 months after Christmas, we hit summer, where a lot of people go away, so subscriptions might actually be quite low.
Of note, in 2011 we got updates to live membership every 3 months or so, but in 2012 we did not.