I did the same thing with the 360 add on, which is a poor HDM solution compared to the PS3. But the money paid for the drive was more or less reimbursed by the 9 titles that came attached, including Transformers and Heroes. I'll probably pick up a bunch of titles when the fire sales start although all those Paramount and Universal movies will inevitably end up on BR-D. Since I still prefer using the PS3 as a media player, it becomes an issue of which releases I'm willing to wait for, and which I'll just buy for a dead end format today (at inventory dumping prices).
DVD is still going to be around for a quite a few more years. BR-D will not be replacing it immediately even now that it is foreseen to be the only HDM format. HD sets don't have majority market share yet and probably won't for years. The point to note is that DVD, both media and hardware have seen continual diminishing returns as prices continue to drop. HD players are more profitable, as are the movies themselves (to a lesser extent since many of them are being given away as promotional items as BOGOs, etc. and are being discounted by certain outlets more than they should be considering volume of sales).
Toshiba undoubtedly lost a lot of money by pushing HD DVD as the cheaper format. The sales did little to add to the format's market percentage while creating losses on every hardware unit sold. Even though they were being dumped for $99 over the holidays, they still cost considerably more than DVD players to manufacture. Only the upscale units were profitable and they represented a small percentage of overall set top boxes sold since the typical buyer chose the discounted HD DVD because presumably represented a better value than the pricier BR-D players (for those who don't care about playing video games).
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