MB1025 on 09 February 2013
How can anyone use Kevin Butler as an example of great marketing. He was one of many problems that is wrong with Sony's marketing.
Lets think about something. What was Sony putting over in their Kevin Butler ads? You came away from a Kevin Butler commercial thinking about Kevin Butler and not the game because they barely showed the game and 95 percent of it was Butler saying or doing something funny that had no connection to the game.
