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dallas said:
Sega is a viable company, they probably didnt give microsoft a low enough price to make them happy. Rather than just taking the easy way out and buying a company, i'd rather see microsoft invest enough to build some more first party studios, with the philosophy and artistic direction that they want.

That's the problem with MSFT's strategy of partnering with everybody, all these other companies will want their cut as well. In this case, that is also true, bc a profitable company will be bought for a premium. It will probably sell for double the value of its stock, as buyouts frequently do.


This. Microsoft plays well with companies they create far better than companies they purchase. I've noticed this.