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i agree, after the Wii and DS, nintendo have been very arrogant. they have seem serious issue's with the strategy they have and the audiences they are seeking. also its not the marketing division's fault its nintendo's bussiness strategy's fault that the WiiU adds suck. the marketing team had to deal with nintendo's unrealistic business strategy that they wanted the core, the casuals, the adult gamers and the kids all at the same time.