It actually doesn't matter how much they charge at this point. If PS3 isn't selling, even to retailers, and is just building up as inventory in warehouses, then Sony isn't out of pocket by the manufacturing cost - wholesalers price as you'd expect. They'd actually be out by the full manufacturing cost. I.E. If they don't move their inventory they lose $840 per unit instead of $240 !!!! I mean, even assuming the most radical cost reduction to say $500 per unit. With say half a million units sitting unsold to retailers they're still out of pocket $250 million







