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Scisca said:
crissindahouse said:

it's not as installment payment isn't already possible at retail without any extra charges or maybe few percent so yeah, everyone who wants that can already do that?

The thing is, when you buy in installments, you get to know the real price you're paying. When you buy on a contract, you don't really know how much you pay for the thing and that's the whole beauty of it. People love to fool themselves and here they could fool themselves that they are just paying $99 ;)

yeah that's true, people rather like to take a "pay 99€ upfront and then 20€ per month for the next 24 months" offer instead of a "pay for this 500€ product with 24 installments of 21€" lol.