I just don't see any way they could "win" the U.S. Does anyone here really believe that they'll spend more in advertising in the U.S. than Microsoft? That they will come out with a new IP that will be more popular than Halo? If they couldn't even do it near the end of this generation when Microsoft was basically saving the bulk of their games for next generation why would they be able to do it with the PS4?
Anyone that thinks the PS4 is going to take the the U.S. is just wishful thinking and hoping for some miracle game or that the strategy that hasn't worked for Sony in the past might suddenly start working now. If anything I think Sony is going to lose more ground in Europe to Microsoft than Microsoft would ever lose to Sony in the U.S.
The reason why is because unlike North America where both the Xbox and Playstation brands are very mature there are some European countries where the Xbox brand has almost no presence and as Microsoft establishes the brand more in those countries their sales in them will increase.
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