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Max King of the Wild on 01 February 2013
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Trunkin said:
Nem said:
Trunkin said:
Nem said:
huiii said:
I dont like Kratos in this. Also i don't think it's a good comercial... but what do i know....


They are appealing at your humanity/family bonds on the emotional side. Its not bad, but its terribly expensive and inneficient if you ask me.


I dunno. I've played God of War, and I know that I'm not a very big fan of the games(or the genre), but watching this ad somehow makes me want to buy the game anyway...


It worked on you then. I said it was innefecient in the ratio of people it will turn to how much it cost, compared to cheaper and more effective methods. I do believe that they are going for the non-GoW fan here, and it makes sense it that regard to have this commercial.

With that said, since its just one it doesnt work well. It would be best to get a 30 sec one twice during the break then this 2m one when you dont even understand what its about until kratos shows up (assuming you know him), otherwise only at the packshot. Its a waste.

I see what you mean. Had I never heard of GoW, I probably wouldn't have known wtf was going on, and, with them only showing it once, I'd probably forget about the whole thing by the time the game ends. Then again, how many superbowl ads are really all that effictive at attracting new consumers anyway? Sure, Coke might air two commercials, but everyone already knows what it is; and that Experia Play commercial wouldn't make any sense to a non-Android user. It almost seems like these days companies make these horrifyingly expensive(and awesome) commercials just for the hell of it.

Super bowl commericials are very good idea. They pay for one commercial that will reach more people than airing it multiple times for one. Also it isn't for "the hell of it" because companies usually make a shorter version of their super bowl commercial and aire it like a normal one. Basically getting their money out of the cost of making it. And lastly the next day every news station is showing "the best and worst" super bowl ads so they get replayed for free by news stations.