The Prince of Persia franchise has been “paused,” Ubisoft Montreal CEO Yannis Mallat confirmed.
In an interview with IGN, Mallat stated that this once massive series has been put on the back burner. But, while that may sound pretty tragic for fans of the high-jumping adventures of the Prince, he explains that it isn’t a bad thing.
“Brand management is a tricky thing,” Mallat said. “It needs people’s attention a lot. I think it is fair to say that, right now, Prince of Persia is being paused. But we said the same thing for some other brands that suddenly popped up because a team is willing to do it.”
Both Assassin’s Creed and Watch Dogs seem to be Ubisoft’s major, AAA focuses at the moment, but with a new generation of consoles just around the corner, Prince of Persia could return.
“I’m not scared at all for Prince of Persia fans,” he said. “We’ll find something to entertain them with in the future. Prince of Persia is part of Ubisoft’s portfolio. As a matter of fact, we sometimes iterate on franchises and sometimes we give them time to breathe and time to grow, or time to rest. Prince of Persia is as important as any other franchise for Ubisoft. As soon as we have something to show, we will.”
