lots of reasons.
First of all, new innovations. Each console has some kind of new hook when it comes out generally. Wii had motion controls, ps3 had blu ray, 360 had an online focus, wii u has the tablet controller. I'm excited by the possibility of something new coming into play that can change the way I play and bring about new and interesting types of gameplay.
Secondly, new IP's. A console launch is typically an ideal time to launch a new IP so there is always a lot of new IP's launched at the beginning of a consoles lifecycle. While I love all the gears and uncharteds of this generation, I'm excited to try something new...
Thirdly, better graphics, not that big of a deal, but it is nice to have...
Fourth, I'm a sucker for new technology. 
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