360 IMO impossible
- Too many hardware issues (even if RRoD problems are reduced towards industry standards DVD problems will get worse in course of time due to wearing from having to spin so much at high speeds => bad reputation)
- the bulk of XBox users already upgraded
- hardware has been pushed near its peak potential
- Microsoft isn't really a popular brand anywhere outside of the US (a little more in Australia and UK than in other places) Provide people a good alternative and I think they the bulk of consumers will take the alternative instead.
- 360 is a non factor for Japan
- Microsoft seemingly putting no efforts into European localizations
- Lack of real high profile exclusives (most timed exclusives hit the PC as well), even a Halo 4 or Gears 2 wouldn't accomplish much as most Halo fans already upgraded, Gears 2 can be expected for at least the PC (probably better) and Resistance 2 and Killzone 2 will probably steal any thunder due to technical reasons.
PS3 IMO likely
- PSX and PS2 both sold beyond 100 million units.
- PS3 is being cost reduced fast. Sony has an excellent track record wtih regard to slimming down and cost reducing their consoles.
- A lot of headroom for developers to make much more impressive games for years to come.
- The amount of high profile exclusives is overwhelming, almost all high profile PS2 exclusives are known to see sequels on the PS3. In addition several successful new franchises have been introduced.
- Blu-Ray is winning the high definition format war and the PS3 has the reputation of being the best upgradeable Blu-Ray movie player next to being far more multi-functional. (even DVR functionality and extensive PSP connectivity)
- Home service looks very promising and pretty unique.
- HDTV and 7.1 audio setup install base is growing rapidly. 1080p sets have become increasingly popular.







