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Don't fight the future
You need as much money as you can get in a time where people only buy CoD and nothing else.
They need as much money as they can get from the people who actually play and buy other games that are actually expensive to make and aren't copy+paste.
You wanted it like this and now you get it.Don't hate them for only doing what they have to do to survive and create new IPs.

And as long as it is just optional stuff that isn't a reason you will miss important parts of the game there is nothing to fear of.
Its like in League of Legends or the now "soft" released Path of Exile on PC - They are F2P,the best games in their genre and have an item shop.Those item shops only contain Skins and colours for Characters.
They make tons of money cause people don't feel forced to buy them but see it as a nice option they want to use.
Its simple psychology.

EA is one of the first to bring this model in a way on consoles.
Fifa and some other games have this thing for a damn long time and no one complained cause they aren't forced to buy those "Card Packs" in Ultimate team on Fifa with M$/PSN Points...but they do.EA is making millions with it as they said.
These systems are a nice way to make money.
And an other model that will soon be introduced to the wide public are kickstarter projects in a big way.
So they see what they need to survive and finance the game and what they people want in terms of content...You pay you get more.
No high risks anymore with making the game first and hoping people pay for it later.Beginning with NextGen the costs of developing AAA games rise even more.Be prepared.
Especially in a time where Publishers force developers to make only copy+paster shooters or anything else that is right now popular with the kids.