A new report from GFK states the XBox 360 have 85% of the sales of current gen consoles in Brazil. Also, this number was 5.9% in August 2011, and grew to 65% by October 2012, after one year of local production of the consoles. It seems that price was probably the reason for this change, as Sony and Playstation used to have much more brand recognition in Brazil. I suspect most older hardcore gamers went to the PS3 whereas a new generation got the 360, especially after the parents compared the price of the consoles.
Original Link in Portuguese: http://jogos.uol.com.br/ultimas-noticias/2013/01/22/xbox-360-domina-85-do-mercado-de-consoles-da-atual-geracao-no-brasil.htm
Google Translate English version: http://translate.google.com.br/translate?sl=pt&tl=en&js=n&prev=_t&hl=pt-BR&ie=UTF-8&eotf=1&u=http%3A%2F%2Fjogos.uol.com.br%2Fultimas-noticias%2F2013%2F01%2F22%2Fxbox-360-domina-85-do-mercado-de-consoles-da-atual-geracao-no-brasil.htm&act=url
Existing User Log In
New User Registration
Register for a free account to gain full access to the VGChartz Network and join our thriving community.
