I never understood Sonys target market. They were targeting early 20s men who likely are out of college looking for a job with a few priorities ahead of buying a handheld like rent and groceries. Nintendo has the advantage of appealing to the kids as well as adults who grew up playing Nintendo. When Nintendo announced the 3ds with a new kid Icarus, I was instantly on board. As a 28 year old gamer (at the time) I hadn't been more excited for a console in years. 3d gaming and a sequel to kid Icarus were things I could dream about growing up in the 90s.







