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I think consumers have a bit of tech fatigue. Consumers in the phone and tablet market are already invested with either iOS or android and they continue to upgrade the quality of the experience I dont think Windows 8 does anything that much better to get the majority of consumers interested enough to learn the new Win8 OS.

I think if the laptop and desktop market users upgrade and like the system with their next purchase the might go with a Win8 device but this process may take a very long time, especially with the desktop and laptop market shrinking.