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You're assuming that the 50% attach rate for Gold subscribers is the same now in 2013 like it was in 2010. You have no proof. I can't prove anything, you're the one that has to prove it since you're making the statements and trying to pass them off as fact. I do however have logic behind my thinking. Software sales are way down YOY and so are hardware sales. People are getting bored this gen and aren't resubscribing to Live. Some switch to PSN, some are happy with their smartphone games. This is my reason for believing that the 50% attach ratio has gone down. Overall the Gold subs are probably higher than they were in 2010. I can't prove it though, just a guess.