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Soleron said:
Apple makes its money from having one model that sells to everyone (and using cheaper old models as the lower tiers). More models sounds appealing but for each one you need duplicate design, manufacturing, support, inventory, software development and so on. Really cuts into margins.


They could charge a premium for an iPhone Pro. 

There are several lines of iMac, Macbook (Pro, regular, and air), iPod (classic, mini, touch), and even iPad (regular, mini). 

iPhone is really the only one left that you can only get in one basic configuration. 

People don't like that, generally IMO. People want a little bit of choice at least. 

Besides, what's Apple's profit margin when someone buys Samsung Galaxy or Note 2 because they want a bigger screen? $0. 

It's also not exciting from the POV of a person looking to upgrade ... upgrade your iPhone 4S to 5 ... with almost the same form factor and a faster processor for uh ... playing Fruit Ninja. I mean, really. That's not exciting. There's gotta be something more tangiably different, upgrading to the same style of phone with the same form factor and the same basic OS every 2-3 years gets dull.