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I still remember all the Taco Bell promotions, reminded me a lot of the N64 launch in that respect.

Never owned a Xbox myself, but had a few Xbox fanboy friends. I was a bigger fan ofthe Gamecube and PS2, but I'll admit there was an obvious advantage in visuals of multiplatform games on the console, and the early support from SEGA had me thinking it was going to be like a Dreamcast 2 in spirit... then like all the Japanese support dropped at once and it ended up being a very dull console imo.