HappySqurriel on 26 February 2007
Expect Sony's PR to get worse before it gets better ... The general belief that there is "No bad press" is remarkably false as any press that leads people to believe your product is unpopular is terrible press. In (roughly) 4 Weeks Sony is going to have to have a major press release which talks about how Sony Missed their shipment targets for the PS3 and how the PS3 is selling worse than anticipated; this will obviously be phrased in a way that (they think) makes Sony sound good. The result will be dozens of interviews with many of Sony's executives which will probably have many faux-pas.
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