Awesome sales for MS Surface, numbers are out!

[DirtyP2002]

man-bear-pig said:

dsgrue3 said:
Microsoft Surface advertising budget estimated to be between $1-$1.5 billion. I sure hope those 1 million surface tablets profits exceed even 10% of that...

You don't go all out for 1 million tablets. These sales are atrocious. I stand by 5% market share.

No...Windows 8/RT as a whole (PC's, tablets, phones, etc.) had an advertising budget of $1-1.5bn...not just the Surface lol. Anyway, MS spend over $1bn per quarter on advertising normally, so this is no big deal

No they did not. MS yearly advertising budget is 1.6 - 1.9 billion USD for the whole company. It used to be in this range at least.

"How does that compare to, say, Microsoft (MSFT)? Advertising in Redmond was $1.6 billion in fiscal 2012 (its year ends in June), $1.9 billion in 2011, and $1.6 billion in 2010."

http://www.forbes.com/sites/ycharts/2012/08/02/who-spends-more-on-ads-apple-or-microsoft-another-lesson-in-quality-vs-quantity/

Even with all the new releases this year, I doubt it will exceed 2.5 billion USD. This is like the 500 million ad campaign for Kinect and the 500 million Windows phone campaign that never happened. Everbody just accepted this number without any doubt. When the earnings releases came out, it said the EDD had spend 380 million USD or something in that range for advertisement for the holiday quarter, slightly up from previous year.

I really think the marketing budget for Windows 8 will be much smaller than a lot of people would guess.