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Well, the Wii series was massive this past gen and i'm sure that's why the new console stuck with the name - because they wanted to continue the series. It's too hard to tell yet if it has a lot of brand value as a series. If Wii U Fit is a big hit and sells another 20million, then clearly it is at least the second biggest franchise. If it bombs then i would look at zelda. it's popular, and it commands more respect among critics and dedicated gamers than any other nintendo series. It raises respect for nintendo software in general.