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The funny part about the Nintendo adult/kids argument is...

the Wii was totally targeted at adults. That's where the whole big casual audience came from afterall.

In videogames things most people think are "targeted at adults" are really targeted at 14 year olds who want to be adults. While the things most peope think are targeted at kids, are actually targeted at adults.

What Nintendo gets is the Old CS Lewis Quote...

“Critics who treat 'adult' as a term of approval, instead of as a merely descriptive term, cannot be adult themselves. To be concerned about being grown up, to admire the grown up because it is grown up, to blush at the suspicion of being childish; these things are the marks of childhood and adolescence. And in childhood and adolescence they are, in moderation, healthy symptoms. Young things ought to want to grow. But to carry on into middle life or even into early manhood this concern about being adult is a mark of really arrested development. When I was ten, I read fairy tales in secret and would have been ashamed if I had been found doing so. Now that I am fifty I read them openly. When I became a man I put away childish things, including the fear of childishness and the desire to be very grown up.”