Nintendo Stock Rises Due To Wii U revenue

[chriscox1121]

Vinniegambini said:

chriscox1121 said:

Wander_ said:
My head=Nuked. I thought they we're loosing money on it.

revenues don't equal profits, so we don't know the Wii U situation right now.  All we do know is that 1 game sold with the console does not turn a profit as initially reported.

I think Reggie was initially right - It indeed needs to sell one game to make the transaction a profitable one; however, if one factors R&D costs, it would not.

I was actually wanting to ask you about marketing.  How much of a factor does it play into profits, if any?  Assuming Nintendo spent a decent amount on marketing ads, does that then correlate into money taken off the bottom line?