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Maybe it's what I do and how I made my money. Sustained price weakness is a great way to accumulate wealth. I would at least continue buying for another year or two. If you are still trying to make it, this is even better as it literally waits forever until it launches again, allowing you to beef up your holdings over time at your leisure. Especially if you find it enjoyable following an industry and a stock this closely. As long as the company did not veer itself into eminent danger (excessive leverage kills just about all businesses), bite a big chunk out of this baby!!!

The average person benefits little from stock trading, the returns are abysmal over time, and that's blended up by professional results! Instant pricing availability, split second trading availability, makes the stock market an easy place to move your money through it, but ever more diffcult to keep it growing in it. So instead of listening to the BS about diversification, allocation, blah blah. Stick with a few that you truy understand, then pour any time you would have spent on your career or on having fun, and over time you'd have much more wealth and fun than the typical miserable stock market participant.