Media Create Dec 31 - Jan 6

[Lafiel]

bananaking21 said:

Kenology said:

bananaking21 said:
so can somebody explain the vita increase?

If I'm not mistaken, this is usually a great week for Sony hardware.  They traditionally get big boosts during New Years I've been told.

do you know why?

on new year the kids get the so called "otoshidama", usually that's money

so then they go out to buy sth. with that, which is why the first week of the year traditionally is the one with best entertainment related sales in Japan

there is a christmas boost aswell, as that's seen as a day for couples and couples may exchange presents on that occasion

I'm not sure why Sony did profit more from this this time around though.