Sony wants to get rid of PS3 and fast, as no matter how much they are able to cut costs of PS3, it will always be expensive to manufacture, whereas PS4 could be relatively cheap hardware (and the continued success of PS3 would harm PS4 sales). Unlike PS2 and PS3, Sony needed PS2 to make money to recoup some of the losses PS3 made, the situation is completely different this gen with PS3 and PS4.
Sony needs a console that can turn profit quickly (and it needs it out and fast), as Sonys financial position, as opposed to MS and Nintendo, could be described as a kitten fighting two ferocius lions. The analogy was good in the sense, that MS and Nintendo both want to get rid of Sony. I don't think either of those two are that much interested in fighting each other, than they are interested in finishing Sony off, as Sony poses a much bigger threat for both than Nintendo poses to MS or MS poses to Nintendo.
Sony's actions depend pretty much what the investors think, especially when the companys worst competitor, Samsung, posted around 8,5 billion USD in profit for the last quarter of 2012. Looking at how low Nintendo's stock went with the loss-leading strategy (even if they can turn it into profit rather quickly), it's a clear indicator what investors think about the strategy. Sony needs to give a clear indication that they are not going to lose billions once again.
And when considering the Playstation-brand, SCE isn't independent unit anymore, so they need to release PS4 by the demands of other functions in the same unit. Walkman comeback to fund PS4?
They need to play it safe, as if PS4 isn't turning profit, Playstation is more likely to turn into a Steam-like service, a direction Sony already have taken.
EdHieron said:
The thought is that they will be selling the consoles at a huge loss. They could build a console for $500.00 using the best tech that money would buy and release it at that cost without having a huge loss on each console sold. |
So, now you're saying gamers care about comfortability, not graphics?
| PScollector said: Lol at everyone thinking Sony is going 2 go bankrupt, its not going 2 happen. |
I agree. Which is why people are pointing out Sony needs to go a route where it makes a console that can generate profit and fast.
Besides, SCE already faced bankrupcy a couple of years ago, when it stopped being an independent division due to generating only losses.
Ei Kiinasti.
Eikä Japanisti.
Vaan pannaan jalalla koreasti.
Nintendo games sell only on Nintendo system.







