sperrico87 on 08 January 2013
Animal Crossing's explosion in sales should be enough to alleviate people's concerns that Nintendo's business model can still succeed in today's market. The game is selling at a 60% rate to women, many of whom already own smartphones. Women typically account for less than 30% of Nintendo platform owners, so it is indeed a broad market success story and Nintendo should be congratulated as such.
Looking to the future, Nintendo's only real concerns are broadening the market of the 3DS in US/Europe where it is soft, and making sure they keep Wii U sales at a sustainable level where there isn't need for a markdown. The answer to both of these concerns is of course software. Software, software, software.
