The 3DS price cut is one of the many reasons I respect Iwata. It was a very tough call that could shook confidence in him, the product and the company, and cost Nintendo 100's of millions. But it was the right call. They exploited their headstart on Vita to develope a massive user-base advantage. It needed to be done. Now they have a near-monopoly. It was one of his best moves, going along with keeping wii production costs so low, the re-design of all products into the apple-esque look they have today, the promotion of wii sports, the relatively high price of wii for years, the emphasis on the profit-printing NSMB series... so many smart money decisions from Nintendo under Iwata.








