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hard to say. book of spells was or still is bundled, had j.k. rowling on it and got a lot of advertisement (tv, special stuff in stores and they presented in on book fairs like the frankfurter buchmesse) so i'm not sure if other titles can sell better as book of spell will sell lifetime. i believe book of spells will sell decent a second or third christmas like many of those "christmas games" which means that it will get some more sales and with that it will be harder for the following games.

but if we would really see something like harry potter for it you could be right.