Microsoft:
1. Innovation – they push technology in ways no other company does. They invest more in research than anyone – in 2010 they spent almost 10 Billion on research. I know it’s often hated here, but Kinect is quite interesting piece of technology. And I hope Kinect 2.0 is even more amazing, innovative and entertaining. Where would Call of Duty be without having first Halo in game chat and online play?
2. Customer support – I have only had to call them once, but they were very nice. They ban the ‘unfun’ people off live so you don’t have to deal with them. Then extended the warranty and replaced launch X360’s when they went bad. Give you nice rewards for using their other products. I think they remember, that we, the customers, are paying their salaries.
3. Embrace competitors: You can get even stream Sony movies on your Xbox! Or Amazon, and other companies that are directly competing with them. You can use SmartGlass on you Ipad or Iphone. Sometimes you need to lead, and sometimes you need to join the train, they seem to know when to do this.







