| Viper1 Said:
It's like I said, they legally have to report sales to retailers, etc... Prior to April 1, 2007, Sony was actually reporting units manufactured rather than units shipped. They changed it to the industry standard of reporting sales to direct customers to comply with new SEC laws and regulations.
You also have to consider that they have no direct way to verify sold to consumer based projections. Say they project console X to sell 20 million units. You have to look at NPD, GfK Chart Track, Famitsu and Media Create just to get a somewhat vague idea how the console sold in the major territories. That leaves out a lot of sales in emerging markets that don't have adequte sales tracking. You coudl easily end up a million or two off from the tracking services but have in reality met your goal and never know it. |
In a way I guess it is quite impossible to really track the sales to actual consumers.
Even though it still bothers me, it makes sense. Thanks for explaining!
