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Viper1 Said:

Because it's not Nintendo or Sony's business, as it were, to project the sucess of a group of retailers.   That's their job.

When Nintendo submits their quarterly and fiscal year data, it goes to the SEC.  So even legally, they must report direct sales rather than consumer sales.

I wasn't meaning that they would want to project the success of the retailer but rather the success of their product to the consumer market.

Don't you think that shipments not selling would look just as bad?