Viper1 said:
When companies make a projection, there are 2 things you must keep in mind. 1. They are writing for investors sakes, not consumers and interested media. 2. Nintendo (and the other 2) do not sell directly to consumers. They sell to retailers, distributors, wholesalers, etc..... To them, that is "the sale". You can almost say that consumers are actually a second hand sale. That product you see on the shelf was already sold from the previous owner (Nintendo) to the new owner (retailer). So when they project sales, they are projecting sales to their actual customers, not the consumers who come further down the supply line. |
I understand that the consumers aren't the point of sale to Nintendo, but why would they want to project shipments when sales are more important? (Technically.)
If a company ships what it expects, then those shipments don't sell, wouldn't that be just as bad as consumers not buying anything?
