| NintendoPie said: True about the shipments. I'm sure that's what they were talking about after reading through the thread more. Injust dont get why companies talk about shipped more than sold though. Shouldn't sold be the thing to make predictions on? |
When companies make a projection, there are 2 things you must keep in mind.
1. They are writing for investors sakes, not consumers and interested media.
2. Nintendo (and the other 2) do not sell directly to consumers. They sell to retailers, distributors, wholesalers, etc..... To them, that is "the sale". You can almost say that consumers are actually a second hand sale. That product you see on the shelf was already sold from the previous owner (Nintendo) to the new owner (retailer).
So when they project sales, they are projecting sales to their actual customers, not the consumers who come further down the supply line.
The rEVOLution is not being televised
