| FishyJoe said: $904,865,709 At least according to Sony CFO Oneda. http://business.nikkeibp.co.jp/article/topics/20070524/125473/ “In regard (to the future of game business) texture is bad, it is. If 'the play station (PS) 10,000 Yen ($82) in price of 3' is reduced, the profit wobbles as much as 110,000,000,000 Yen ($904,865,709) under. Magnitude (influence) is large, is difficult to foresee”. Like this what you speak is the SONY Ooneda Noboru line CFO (the highest financial affairs patsy). Got to love google translation. Highest financial affairs patsy indeed
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As bad as that sounds, and I agree that its bad, this may still be better than what may happen if they dont cut the price. If the PS3 doesnt pick up and units go unsold, that a complete loss of $599 per unsold console not to mention the ramifications of a poor selling console at the start of the next generation. That will cost them a lot more than $900 million I think.
