The thing is if a game is made for the PC they want as many people as possible to use. And not everyone has a cutting edge Graphics Card and CPU to run "next gen" games. Plus the more advanced the graphics the higher the budget needed for the title so it even makes it more imperative that a game runs on as many computers as possible. Some one brought up the Steam survey where the average user only has a two core computer, so that is what developers shoot for. Crysis is included in this. Even thought you needed a high mid-ranged computer at the time to run the game at the highest setting, but you could play the game on any computer. So the answer to why is simple economics and the risks involved in limiting your potential user base. So PCs may be more powerful on the top end but it is the average user that drives the specs of the software used.
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