How has Sony not fixed marketing yet?

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Laurel Aitken said:

kowenicki said:
sony have pushed the boat out on TV ads recently. far more than anyone else.

And are the ads any good???? Or at least decent????? Sony has a record of bad advertising.

Finally, do you think ads have helped to move hardware/software in the UK?????

There are tonnes of PS Vita ads, but they're not that great. I find that they are trying too hard to be "cool" and are too serious. The voiceover is annoying too.

The Wonderbook ads are pretty decent though and I think they could work pretty well at shifting some units. Mentioning J K Rowling is going to be very effective too.